We develop 6-8 concepts in draft format and present them to the customer, if the customer likes any concept, we start to refine them until we come to the final version of the logo.
Creating a logo is a creative process, so you should not rush in this matter, because this logo will be with you for many years. It is important to consider all brand ideas, trends and relevance, because the logo is created not for 1 year. Approximate term of logo design 2-3 weeks.
The brand book is a document in which everything about the brand is spelled out. Usually it has such sections as: The name of the brand, its acceptable/unacceptable variants and abbreviations.
Hydeline - a guide to using a visual brand identity.
Positioning - it briefly articulates what role the brand should play in the life of the consumer.
Unique selling proposition - how the product differs from competitors.
Target audience and consumer portrait - to understand for whom the company works.
The nature of the brand - its emotional message.
We always see things through to the end, and even if we suddenly come to the fact that the final version of the logo you do not like for whatever reason, we will still find a solution to address this issue.
Ideology is a platform of values, on the basis of which further steps in the development of the brand are made. Also at this stage of brand creation for each proposed variant of ideology is developing its own visual identity, an identity that expresses the positioning, values, mission and philosophy of the brand.
Zooexpert would like to take this opportunity to thank the entire staff of Five Stars Digital Agency for developing our website. We want to note their professionalism, creativity and attention to detail. And what is not unimportant is a quick solution to problems that arise. We wish creative success and prosperity to your company.
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